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The First Of
Many...



• A Historical First

In 1902, James Cash Penny arrived in Kemmerer, Wyoming, and opened a store called the “ Golden Rule”. His philosophy was “cash only and do unto others as you would have them do to you”. JC Penny was going up against two “company” stores that were part of the business of the local coal companies.

Mr. Penny’s business was a success, and within 1911 and 1912, he had thirty-four stores opened around the county. His business thrived and became the J.C. Penny Company. The mother store is still open in Kemmerer.

Also available to the public is the Penny home, a six-room cottage that is a National Historic Landmark. It is open to the public during the spring and summer.


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